Olive pickers

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To draw on the new initiatives promoted by Carbonell to protect the traditional olive grove, we have made a tribute to all the families that produce one of the fundamental cornerstones of our country’s cuisine: olive oil.

A campaign featuring real farmers and professionals, in the olive fields and olive presses where they work every day.

Branded content

We accompany the spot with a series of documentary videos, where four of our main characters tell us why it is important to protect the traditional olive grove and everything around it, from four different perspectives: rural depopulation, the economic stability of the Spanish countryside, respect for the environment and the improved quality of this product that is so classically ours.


The graphics in the press feature an editorial code that focuses on the content and the reality of our main characters and the project.

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