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"C-Day" is the yearly festival organized by the Creative Club to inspire, debate, to reflect on the state of Spanish advertising and reward the very best campaigns of the year. "C-Day" is the event when we dissect the body of our industry and lay its contents out on the operating table.

To communicate the festival, we decided to expose the paradox in the state of today's creativity by presenting a series of creative insights shared by many in the industry in the form of statistical results and marketing data.

Trying to decipher them is almost impossible, but events like C-Day make it a little easier.

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