Bitter Kas is a drink for aperitifs, but not suitable for every palate. Due to its peculiar taste, it tends to divide people. Some people love it and some people hate it. However, no one is left indifferent, and no one can choose whether to like it or not. Or even how much they like it, or even when they decide to like it.
Maybe you actually like Bitter Kas without knowing that you do, or perhaps you’ll never manage to like it no matter how much you try. That is what tastes are like: capricious. However sometimes they deserve a chance.
Revisit the image of an iconic soda to connect with current times. It changes everything even though nothing really changes.