That's the NY life

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New York City is also an attitude. “That’s the New York Life” represents and celebrates this: the rogue, the unpredictability of the mythical Rat Pack, the contrast between huge skyscrapers and clubs like Village Vanguard.

A city where everything unravels in a few seconds. With a unique way of seeing things: direct, yet elegant, without beating around the bush.

We all know that New York is a city that never sleeps, and that is the essence that we wanted to reflect in this first campaign for Seagram's Gin.


New York Stories

Through typical New York objects, we told captivating metaphors that portrayed the city of New York.


A series of short videos showed inspiring quotes about the city, building the brand's new image.

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