This is Mii
Our new European campaign to launch the SEAT Mii by Cosmopolitan was created in the from of editorial content about the world of driving. By using a contemporary female point of view, we launched the concept “This is Mii”, and showed that there are as many ways of driving it, as there are of interpreting a horoscope. A global project, beyond the conventional.
As we were unable to summarize all the female universes in one minute, we decided to propose 12 unique pieces. Or, in other words, a version for each sign of the zodiac.
In order to complement, amplify and diversify the content of the campaign, we made a series of ironic creativities inspired by driving, through this ironic glass we developed our digital campaign.