The greatest sport in the world
There are two kinds of sports people: athletes and those who don't think they're athletes at all. The former have convinced the latter that sport is competition, a battle, endurance, triumph, sacrifice...
Decathlon has to tell people who don't believe they're athletes, that sport is much more than this. That they are athletes too and actually form part of the greatest sport in the world.
The greatest sport in the world is the one with no rules, the one you can do anywhere, that everyone can play. No sport has so many devotees; no sport asks so little of you and gives so much back. Decathlon is the store for the greatest sports people in the world, where all sports and all ideas about sport have their place.