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Miquel Lliteras, one of real people in this campaign, says that "people don't just run with their legs, but also with their heart and soul". Phrases like this, and countless more, are the inspiration behind this campaign. Because if there's a true story to be told behind every runner, then there should always be a story and truth behind every advertisement. Because ultimately, nothing pushes a person forward more than putting their own heart and soul into everything they do.

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