Live True was a real campaign, featuring young people who had devoted their lives to what they were passionate about, with little regard for the opinion of others, fashion or recognition.
In order to connect with young people, we needed to do more than just break with the old values of success, traditionally associated with whisky. We needed to speak to them with honesty, without condescension, and offer them inspiring stories they would want to share with others.
A series of short documentaries delving into the stories of our protagonists. Portraying their way of life, in a realistic and personal way.