I'm also a chef
We all have a kitchen handy, but today’s youth have so many options for meals that they are too lazy to get their hands dirty. So, this time, in our third campaign for Koipe Sol, we wanted to inspire all those cooks who don’t feel worthy, to get back into the kitchen. That's why we invented a Gastronomic Coach in the form of a Facebook Chatbot to motivate them.
Creative cooking is overrated. Everyone is the creator of their own dishes, so we found people looking for recipes online and we invited them to visit our gastronomic coach, reminding them that their cuisine was already excellent.
In addition, for the launch of the campaign, we sent our Coach to interview the contestants of Master Chef Celebrity and obtained cooking advice from some of the finalists and judges in a totally organic way.