Alma is a new way to talk about the reality of society. With attitude and optimism. From a diverse viewpoint and starting from the true stories of the “la Caixa” Social Foundation. It is an editorial project of weekly content, created by the agency, with over 600 original pieces. Iñaki Gabilondo, Andreu Buenafuente, Shakira, Elsa Pataky or Pau Donés are just some of the many voices that collaborate with Alma.
All the content is presented on a daily basis through an online platform, from where it is spread and shared with leading national media.
Interesting personalities offer their point of view on the most important social strategies of the Foundation. The audiovisual content of Alma is available in a vertical format to naturally fit the Smartphone format.
Alma transforms normal press releases into stories that are captured and illustrated by the country’s leading photographers.
International days are an opportunity to deliver messages more directly and connect with a younger audience.